Marks & Spencer: Streamlining Innovation Communication with Pitchtape

Marks & Spencer partnered with Pitchtape to streamline stakeholder communication for its innovation partnerships team.

Overview

Marks and Spencer's (M&S) Ignite team, operating within the Digital & Data division, plays a crucial role in driving value through technology innovation. Tasked with connecting with the global startup and scaleup communities, Ignite leads initiatives in diverse areas like AgriTech, eCommerce, and sustainability. However, efficiently evaluating hundreds of startup pitches annually posed a significant challenge for the team.

Key Challenges

The traditional process of reviewing startup pitches was labor-intensive and time-consuming for the Ignite team. Each year, they faced the daunting task of sifting through numerous applications, which hindered their ability to focus on strategic objectives and key results (OKRs). The need for an automated, efficient solution was evident.

Pitchtape’s Solution

Marks & Spencer turned to Pitchtape for a dynamic solution. Pitchtape's human-centered, tech-driven video communication platform transformed the pitch review process. By allowing companies to self-record and share video presentations, Pitchtape made it easier for startups to convey their ideas. The platform's video stitching technology enabled the creation of seamless pitches, segmented by topic for clarity and ease of navigation.

For the Ignite team, Pitchtape provided a single platform for reviewing, rating, and collaborating on submissions. This streamlined approach significantly reduced the time and effort required in the evaluation process, enhancing efficiency and effectiveness.

Impactful Results

Implementing Pitchtape led to a more streamlined and efficient evaluation process for the Ignite team. They were able to focus more on identifying startups that aligned with M&S's strategic OKRs. The platform's efficiency also allowed the Ignite team to share insights with other M&S colleagues effectively, reducing the time spent on demo calls and facilitating better internal communication.

Takeaway

Marks & Spencer's collaboration with Pitchtape through the Ignite team illustrates the transformative power of video-first communication in the innovation process. The adoption of Pitchtape has significantly enhanced the efficiency of evaluating startup pitches, enabling the Ignite team to align more closely with M&S’s strategic goals and facilitate more effective internal collaboration. This partnership highlights the role of innovative technology in optimizing business processes and enhancing decision-making in corporate innovation environments.

Looking to enhance your organization's innovation and stakeholder communication? Discover how Pitchtape can streamline your processes. Request a demo to explore the benefits of a video-first approach.